Entrepreneurs are universally short on time and money. Everyone knows that social media needs to play a role in their marketing efforts, but managing all of the different social networks can seem daunting.
There are numerous tools that make populating your Twitter feed, Facebook page, and other social media outlets relatively painless, and some are completely free. Of course, if you want more versatility (additional profiles, analytics, etc.), some services require premium subscriptions.
via Best Social Media Management Tools for Small Business Owners.